Noddr

Fatigue shows in the eyes.

Real time: works during the shift, not after it.

On-device: eye data stays on the glasses by design.

Frontline-first: the operator is alerted before anyone else.

We’re building software for smart glasses that reads natural eye behavior — blinks, gaze, micro-patterns — to help frontline teams stay alert in safety-critical work.

What the eyes
give away.

Blink dynamics

How often and how fully the eyes blink shifts as alertness changes.

Gaze stability

Steady focus looks different from wandering attention.

Fixation patterns

Where the eyes rest, and for how long, tells a story.

Micro-movements

Small, involuntary eye movements change with fatigue.

Eyelid behavior

Heaviness shows up in the eyes before it’s felt.

What if safety was…

1

Proactive — acting before the incident, not investigating after it.

2

Human-first — the person wearing the glasses is the first to know.

3

Invisible — running quietly in the background of a normal shift.

4

Fair — flagging risky moments, never scoring people.

5

Built in — part of the equipment your teams already wear.

One system.
Two promises.

For operators

You see it first — alerts go to you before anyone else

No live feed — nobody watches through your glasses

On-device — your eye data isn’t streamed or stored as video

Consent-based — deployed with you, not on you

For safety leaders

The bigger picture — aggregated alertness trends across shifts and sites

Risk, surfaced early — see where fatigue clusters before incidents do

Fits your program — designed to complement existing safety processes

No new hardware ritual — designed for current consumer smart glasses

How it works

Wear

Designed for current consumer smart glasses.

Sense

Analyzes natural eye behavior in real time, on the device.

Act

The operator gets the first alert. Teams see the bigger picture.

Who we are.

A neuroscientist and a product builder, working on one question: how to make invisible fatigue visible — safely and efficiently.

Plyfaa Suwanamalik-Murphy

  • Vision & attention neuroscientist
  • Ex-Oxford & National Institutes of Health
  • Turned down a Cambridge PhD to build Noddr

Eivinas Norušaitis

  • Founded a deep-tech startup
  • Payments at Vinted (€8B unicorn)
  • Grew Lithuania’s national tax system to 1.6M users
  • 12+ years in product design & leadership

Quick answers

No. It’s not a medical device and makes no medical assessments. It’s a workplace safety tool focused on alertness during safety-critical tasks.

No. There’s no live feed and no video storage. The operator and leadership are alerted first, leadership sees aggregated risk trends.

It’s software, designed for current consumer smart glasses rather than proprietary hardware.

The workplace safety program — with processing on the device by design and clear limits on use. Never for discipline or grading people.

Early. We’re in discretionary pilots with 5+ companies, each with varying operator counts of under 2,500 total.

Be among the first.

We’re selecting a small group of pilot organizations. Tell us about your operation.

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